Everyone loves free stuff. Do you think it is worth it for your business? Let the six top reasons that giving away free products could benefit your business or your brand make it simple for you to choose.

1. Appreciative fans

People appreciate generosity. When a customer or potential customer accepts a complimentary offer from your company, they feel not only happy, but perhaps (just a little) feeling a bit repaid. They are more likely to tell people about your product, and are more open to its advantages and less critical of its possible flaws.

2. Attracts a young audience

The number one way to attract one of the best groups available - university students - is to use free product samples. It is a great asset to build brand loyalty among students who have completed their postsecondary education and will one day be in very lucrative jobs. A little kindness goes a long way for students even if it's as a 15% off coupon.

3. Highly shareable content

People are drawn to sharing positive things, particularly when they don't have to pay anything. Promotions, coupons, and big prize contests are much more readily shared and more likely to go viral that product information and traditional advertising. Your fans can do the legwork by sharing something they enjoy It's free!

4. Facts goldmine

In today's world of social media, in which a very public lifestyle is the norm, people are willing to give up their personal information (whether as a survey, their email address, or their Facebook profile on public view) with your business to exchange free product samples. This information is not recommended to drive newsletter views or subscriptions. Most people opt out after receiving your email. This data can be used to increase the awareness of your customers and help you better target your audience and develop more comprehensive strategies.

5. Generates guides

There's no better way to get someone to visit your website, store or even an event than by offering them the possibility of saving money. BOGO or coupon deals are fantastic ways to make customers feel a little thrifty, and also drive traffic to your site. The chance of customers coming into your business - and bringing their friends will be higher when you give them things for free than if you just rely on conventional marketing.

6. Brand loyalty is built

When you're faced with the decision between two identical items - two different brands of bottled water or dish soap, or paper towel, for instance Why would you pick one over the other? Giving the product samples away for free or at a coupon-discounted cost increases the likelihood that, the next time your customer has to make that difficult choice, they'll choose your product over the other because of its familiarity and the trust they feel in your brand mentioned in benefit number one.

Posted by: Jaylin Simon at 12:17 PM | No Comments | Add Comment
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