March 05, 2022
Everyone loves free stuff. Do you think it is worth it for your business? Let
the six top reasons that giving away free products could benefit your business
or your brand make it simple for you to choose.
1. Appreciative fans
People appreciate generosity. When a customer or potential customer accepts a
complimentary offer from your company, they feel not only happy, but perhaps
(just a little) feeling a bit repaid. They are more likely to tell people about
your product, and are more open to its advantages and less critical of its
possible flaws.
2. Attracts a young audience
The number one way to attract one of the best groups available - university
students - is to use free product
samples. It is a great asset to build brand loyalty among students who have
completed their postsecondary education and will one day be in very lucrative
jobs. A little kindness goes a long way for students even if it's as a 15% off
coupon.
3. Highly shareable content
People are drawn to sharing positive things, particularly when they don't
have to pay anything. Promotions, coupons, and big prize contests are much more
readily shared and more likely to go viral that product information and
traditional advertising. Your fans can do the legwork by sharing something they
enjoy It's free!
4. Facts goldmine
In today's world of social media, in which a very public lifestyle is the
norm, people are willing to give up their personal information (whether as a
survey, their email address, or their Facebook profile on public view) with your
business to exchange free product samples. This information is not recommended
to drive newsletter views or subscriptions. Most people opt out after receiving
your email. This data can be used to increase the awareness of your customers
and help you better target your audience and develop more comprehensive
strategies.
5. Generates guides
There's no better way to get someone to visit your website, store or even an
event than by offering them the possibility of saving money. BOGO or coupon
deals are fantastic ways to make customers feel a little thrifty, and also drive
traffic to your site. The chance of customers coming into your business - and
bringing their friends will be higher when you give them things for free than if
you just rely on conventional marketing.
6. Brand loyalty is built
When you're faced with the decision between two identical items - two different brands of bottled water or dish soap, or paper towel, for instance Why would you pick one over the other? Giving the product samples away for free or at a coupon-discounted cost increases the likelihood that, the next time your customer has to make that difficult choice, they'll choose your product over the other because of its familiarity and the trust they feel in your brand mentioned in benefit number one.
Posted by: Jaylin Simon at
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